Aha! So here you are....looking for frames that won't put you to sleep at prices that won't drain the retirement fund. You arrived at a good place. We are a creative eyewear destination with a curated collection of unique frames. We are also progressives lens experts. Rockit is a completely independent optical. We are also lens nerds, offering high def premium lenses & treatments. We have an award winning lab & consider ourselves especially good at fitting people properly. Do you know what happens when a caricature artist/optician opens an optical shop? Come find out. It's not a usual experience. The two worlds merge beautifully. In the land of optics, frame selection actually affects an rx. At Rockit you will be styled really carefully w/frames that compliment individual facial structure-coupled w/precision optics. Each affects the other. This is why you don't see all our frames for sale online. I know too much to do that to you. Come into the shop and get it done right. If you are not physically able to get to us, we will turn the business mobile & bring a frame selection/and take careful measurements offsite for you at no additional travel charge.

We conveniently accept FSA,HSA & offer itemized receipts for those of you who submit itemized receipts to your insurance network. Some people also have additional out of network discount benefits attached to their primary plan. Check your plan- lots of people have gotten some reimbursement after purchasing from Rockit through this method. If you are retired or do not have vision insurance, we exist for you primarily!!!! We are affordable in all the ways possible, allowing for the most bang for your buck. We build custom packages so that you don't pay extra for things you won't use, while maximizing features that are worth your dollars. We aren't super cheap but we aren't take out a second mortgage expensive either. With us you have multiple pair discounts that extend months past your first purchase. We also carry an extensive selection of affordable OTC readers, & sunglasses Are you bougie instead? We got you covered. We have your fancy stuff hanging out right next to that section. At rockit they are friends. We are known for premium service delivered with close attention to detail and extra levels of care in a down to earth environment.

For you progressives wearers, you are in luck, because I take special care of you. In my opinion you guys always struggle the most but w/a few fine tuning details & TLC up front you won't fall into the cracks with us & struggle for years with your progressive lenses.

Before you really invest let me tell you this: I get it, I was once just an employee at any number of big name places watching customers drift in and out of a coma at the frame boards. Forking over cash for whatever was sold to them. At the time, the only thing that stood out to me was that everyone would repeatedly say they had so much fun doing their orders w/me... I was bewildered with what could I possibly do with that. At the time I was using the optical stuff as a day job & pursuing comedy & cartoonist work in a parallel universe. I had no idea I was gaining the skills to later merge all three. Observations made over ten years of working everywhere else helped birth Rockit. Where I once cringed at watching businesses fail to really help customers, get greedy or create toxic work environments was retrospectively valuable time spent. Years later I took it all into consideration when I began creating a new more joyous creature---Rockit Optical Eyewear.

There was also plenty of good habits by optical professionals & practical business structures that I learned from. Now it feels like a super power to form a creative optical business based on all the collective lessons. Merging my long standing professional caricature background, & being a face specialist gives me an edge other places and opticians just can't have. Not to mention that we already offer some custom art frames. Next up; original designs, & eventually a fully bespoke section.

There are also specialty categories with us that other places just don't have. We have petite & big and tall frame selections. Our relationship w/customers at the local Kenosha Public Market directly helped us develop a subcategory of affordable attractive OTC readers created by popular demand. We are growing the business directly w/customers. Not insurance companies or bureaucratic giants. We don't depend on one controlling agency, or fret over one bad review. WIth Rockit-It's majority rules. We use good old fashioned elbow grease and word of mouth for growth. We offer top of the line modern lens technology, implement current fresh ideas, and stay on top of optical knowledge. In return we ask that if you enjoy working with us please pass it on, or like our facebook page/share a positive review. It also helps us cut down on advertising costs.

Long term Rockit is also interested in building up community based businesses and the local tourism economy. Lighthearted hotspots that are fun to go to and share time with your loved ones. Currently in the same building as Rockit we opened THE DRAWING ROOM, which is an art studio caricature experience that you bring your loved ones to, get drawn and laugh till you pee your pants. Bring your new glasses and get drawn at a discount.

For charity causes, we selected Tiny Hooves Animal Sanctuary in Union Grove Wi, to donate to, we send readers to Africa through church missions. For now you can unbuckle your seatbelt on the questions vehicle you drove in on. Head on upstairs to the second floor at 815 57th St. Kenosha, Wi.

Welcome to Rockit Optical Eyewear. We have weekly walk in hours & take appointments around those. We STRONGLY ENCOURAGE an appt. with us. But If the light is on upstairs-we are there. Give us a call and we will let you in.

Have any questions in mind?

Don't hesitate to contact us